_little-islington-arsenal-x-adidas-22-23-away-kit.jpg "Little Islington – Arsenal x adidas 22 23 Away Kit from david rawlings tour Video Screenshot Preview")
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⏲ Duration: 65 sec
✓ Published: 08-Aug-2022
✓ Published: 08-Aug-2022
Description:
Arsenal came to us to launch their Away Kit whilst on tour to Baltimore and Orlando in the USA, tasking us to create a campaign that would celebrate overseas supporters without alienating core London fans. nnThe initial creative spark rested on one fan in particular – Aston Mack, an Orlando-based activist who had been photographed at a Black Lives Matter protest wearing a previous Away kit.nnChinatown, Little Italy, Koreatown… there are neighbourhoods in every big city where people celebrate
Arsenal came to us to launch their Away Kit whilst on tour to Baltimore and Orlando in the USA, tasking us to create a campaign that would celebrate overseas supporters without alienating core London fans. nnThe initial creative spark rested on one fan in particular – Aston Mack, an Orlando-based activist who had been photographed at a Black Lives Matter protest wearing a previous Away kit.nnChinatown, Little Italy, Koreatown… there are neighbourhoods in every big city where people celebrate
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